Attending, or exhibiting at a trade show is a strategic investment for B2B companies and can potentially be an excellent way to find customers to help your business grow. Many of your key target white space companies are all in the same place at the same time. According to a study conducted by the Center for Exhibition Industry Research (CEIR), 86 percent of show attendees were the decision-maker or influenced buying decisions, yet 85 percent had not been called on by a salesperson before the show.
For event/convention/trade show marketing to succeed and deliver an acceptable ROI, you should employ attendee generation. Passive methods like email, social media, and pre-event calling have been the only method available. These methods rely on prospects honoring their commitment to come to your booth, your event or your after-hours gathering. Unfortunately, these methods have traditionally failed because they stop short of actively ensuring success.
At Demand Marketing Solutions, we’ve created a disruptive approach named Active Attendee Generation. This method significantly leverages the best of the best processes during every stage, including the on-site success stage which is ignored by all other methods:
The human factor is prevalent in AAG so we take responsibility for delivering a successful result for every single appointment held at a trade show.
AAG is the first disruptive marketing approach that improves results at every stage of the marketing process AND even allows you to scale the success simply by increasing your investment into trade show marketing.
With AAG, our clients choose who they want to meet with at an event. We work together with our clients to break down the list of attendees into a much smaller approved list of targets that fit the profile your company is focused on.