Demand Generation is a process, not a product. Anyone who claims to deliver guaranteed quantities in specific timeframes, without some sort of pilot, is probably going to deliver some work that didn’t necessarily fall into your initial expectations.
Demand Generation is an art. It is developing a true understanding of who our clients are, which products/services they wish to market, and who their ideal buyer persona is.
To sound almost cliché – We begin with the end in mind. What defines success?
In turn, we build a Demand Generation/Lead Generation program around the answer to that question. Is it top of funnel opportunities that will need to be nurtured to close, is it middle of the funnel nurture campaigns that keep your prospects enticed and moving through the funnel, or maybe it is the need for sales qualified appointments with a firm date and time? No matter where you may be struggling, we work with you to make those recommendations and decisions.
Demand Generation is spending hours researching and pouring over websites, content, blogs…. all before a cold call is made or an email is sent. It’s understanding the value and differentiation of our client’s products and services and breaking through the everyday noise of your prospect’s day.
Demand Generation is losing a full week to create the ideal data set. Data strategy refers back to the ideal buyer personas and to what defines success for you. Data strategy for effective demand generation is layers of analytics and paying attention to what we have learned in the past to further the success of the project.
Demand Generation and Lead Generation are a never-ending; testing…changing…testing…adjusting…testing…tweaking…testing…pivoting. The process simply keeps repeating itself driving stronger and stronger qualified sales results over time.
Demand Generation is a process not a product.
We take our Demand Generation and Lead Generation seriously; in fact, it is our Livelihood!
Book a consultation today to see how we can take your demand generation strategy to the next level.